Sr. Designer @ Walmart Connect

Walmart Connect Lightbox Creative is a collective of creatives that pursue the enhancement of the user experience and increase in sales through multiple ad platforms. As a Sr. Designer, my main responsibilities were to increase revenue by creating data-driven static & animated ads(onsite & offsite), and brand web pages for industry-leading brands.

1. Motion Design

i) Lightbox Creative Logo animation

As the Lightbox Creative team needed separate branding as a stand-alone team within Walmart Connect, the logo animation was created to show how it’s a division within Walmart Connect. Also the handwriting effect in the word “Creative” was placed to show it’s a team of individuals that do “hands-on” tasks.

ii) HSA/FSA Video Animation

With a huge team effort, the video was created to promote HSA/FSA-eligible products on the Walmart website.

Art Direction: Liz Cruz & Kim Hiebert | Motion Design: Isaac Hong | Voice Over: Kerry Smith

2. Brand Pages

Brand Pages are one of the platforms that Lightbox Creative creates to provide a unique space for each client. As a designer, I was tasked to complete the creative process from wireframing to quality-assuring with the dev team.

3. Display Ads (Onsite / Offsite)

The display ad sets were created to increase traffic and sales. They were to be created with a consistent theme/layout across various platforms and also complied with brand guides accordingly.

4. Social Media Ads (Pin/FB/IG)

Along with the display ad sets, social media ads with consistent themes/layouts were created to increase traffic and sales.