Driving Multi-Million-Dollar Impact Through Comic-Book Design
CCFA Superheroes Campaign was an initiative where WalmartConnect created digital experiences to promote products from eight top-tier suppliers in the Consumables category. Our Lightbox Creative team developed the campaign visuals in a comic-book style, making intimidating products feel more approachable and helping educational content become easier to digest. The campaign was a major success, generating multiple millions in revenue.
Part 1
Intro Video
We wanted the webpage to open with impact and set the tone for the theme. To bring the comic-inspired visual guide to life, we built this video based on a carefully developed storyboard.
Part 2a - Interactive Module
“Protect”
We partnered with Healthily to create interactive modules based on verified information, designed to give users the feeling of reading a comic book.
Part 2b - Interactive Module
“Treat”
This chart was designed to help users quickly spot the signs and symptoms.
Part 2c - Interactive Module
“Nourish”
We also collaborated with Healthily to produce video content that educated users on key topics.
Part 3 - 2UP Modules
Product Carousels
We continued the comic book style in the product carousel modules to keep the page engaging from start to finish.
© 2025 Isaac Hong
Driving Multi-Million-Dollar Impact Through Comic-Book Design
CCFA Superheroes Campaign was an initiative where WalmartConnect created digital experiences to promote products from eight top-tier suppliers in the Consumables category. Our Lightbox Creative team developed the campaign visuals in a comic-book style, making intimidating products feel more approachable and helping educational content become easier to digest. The campaign was a major success, generating multiple millions in revenue.
Part 1
Intro Video
We wanted the webpage to open with impact and set the tone for the theme. To bring the comic-inspired visual guide to life, we built this video based on a carefully developed storyboard.
Part 2a - Interactive Module
“Protect”
We partnered with Healthily to create interactive modules based on verified information, designed to give users the feeling of reading a comic book.
Part 2b - Interactive Module
“Treat”
This chart was designed to help users quickly spot the signs and symptoms.
Part 2c - Interactive Module
“Nourish”
We also collaborated with Healthily to produce video content that educated users on key topics.
Part 3 - 2UP Modules
Product Carousels
We continued the comic book style in the product carousel modules to keep the page engaging from start to finish.
© 2025 Isaac Hong
Driving Multi-Million-Dollar Impact Through Comic-Book Design
CCFA Superheroes Campaign was an initiative where WalmartConnect created digital experiences to promote products from eight top-tier suppliers in the Consumables category. Our Lightbox Creative team developed the campaign visuals in a comic-book style, making intimidating products feel more approachable and helping educational content become easier to digest. The campaign was a major success, generating multiple millions in revenue.
Part 1
Intro Video
We wanted the webpage to open with impact and set the tone for the theme. To bring the comic-inspired visual guide to life, we built this video based on a carefully developed storyboard.
Part 2a - Interactive Module
“Protect the ones you love”
We partnered with Healthily to create interactive modules based on verified information, designed to give users the feeling of reading a comic book.
Part 2b - Interactive Module
“Treat these symptoms”
This chart was designed to help users quickly spot the signs and symptoms.
Part 2c - Interactive Module
“Nourish to save the day”
We also collaborated with Healthily to produce video content that educated users on key topics.
Part 3 - 2UP Modules
Product Carousels
We continued the comic book style in the product carousel modules to keep the page engaging from start to finish.
© 2025 Isaac Hong