Client Name
Lemon Tree
Category
Freelance
Published
2017
LemonTree is a family-focused restaurant in Koreatown, Los Angeles, designed to serve parents and kids together with Italian food. It’s a perfect space for hosting kids’ birthday parties and private gatherings.
Our mission was to create a brand experience that balances fun and safety for kids with a relaxed, social environment for parents. Targeting families with children aged 4 to 8, LemonTree offers parents a chance to enjoy a quality dining experience while their kids play nearby in a thoughtfully designed space.
Part 1a - Branding
Logo / Illustration
For the new branding, bold and vivid colors were chosen to position LemonTree as an exciting, friendly, and lively place. The trademark’s typeface was customized, and the tagline was set in Maven Pro Bold.
Marketing materials were designed using images of party items, toys, and simple shapes to reflect the restaurant’s focus on fun and play. Clean, minimal lines were incorporated to represent LemonTree’s commitment to hygiene and order.
Old
New
Motion
Part 2a - Marketing
Marketing Materials
Marketing materials were designed using images of party items, toys, and simple shapes to reflect the restaurant’s focus on fun and play. Clean, minimal lines were incorporated to represent LemonTree’s commitment to hygiene and order.
© 2025 Isaac Hong
Client Name
Lemon Tree
Category
Freelance
Published
2017
Project Type
Rebranding, illustration, marketing materials
LemonTree is a family-focused restaurant in Koreatown, Los Angeles, designed to serve parents and kids together with Italian food. It’s a perfect space for hosting kids’ birthday parties and private gatherings.
Our mission was to create a brand experience that balances fun and safety for kids with a relaxed, social environment for parents. Targeting families with children aged 4 to 8, LemonTree offers parents a chance to enjoy a quality dining experience while their kids play nearby in a thoughtfully designed space.
Part 1a - Branding
Logo / Illustration
For the new branding, bold and vivid colors were chosen to position LemonTree as an exciting, friendly, and lively place. The trademark’s typeface was customized, and the tagline was set in Maven Pro Bold.
Marketing materials were designed using images of party items, toys, and simple shapes to reflect the restaurant’s focus on fun and play. Clean, minimal lines were incorporated to represent LemonTree’s commitment to hygiene and order.
Old
New
Motion
Part 2a - Marketing
Marketing Materials
Marketing materials were designed using images of party items, toys, and simple shapes to reflect the restaurant’s focus on fun and play. Clean, minimal lines were incorporated to represent LemonTree’s commitment to hygiene and order.
© 2025 Isaac Hong
Client Name
Lemon Tree
Category
Freelance
Published
2017
Project Type
Rebranding, illustration, marketing materials
LemonTree is a family-focused restaurant in Koreatown, Los Angeles, designed to serve parents and kids together with Italian food. It’s a perfect space for hosting kids’ birthday parties and private gatherings.
Our mission was to create a brand experience that balances fun and safety for kids with a relaxed, social environment for parents. Targeting families with children aged 4 to 8, LemonTree offers parents a chance to enjoy a quality dining experience while their kids play nearby in a thoughtfully designed space.
Part 1a - Branding
Logo / Illustration
For the new branding, bold and vivid colors were chosen to position LemonTree as an exciting, friendly, and lively place. The trademark’s typeface was customized, and the tagline was set in Maven Pro Bold.
Marketing materials were designed using images of party items, toys, and simple shapes to reflect the restaurant’s focus on fun and play. Clean, minimal lines were incorporated to represent LemonTree’s commitment to hygiene and order.
Old
New
Motion
Part 2a - Marketing
Marketing Materials
Marketing materials were designed using images of party items, toys, and simple shapes to reflect the restaurant’s focus on fun and play. Clean, minimal lines were incorporated to represent LemonTree’s commitment to hygiene and order.
© 2025 Isaac Hong